Press release

Freaks 4U Gaming, INSTINCT3 and 
Rocket Beans Entertainment are forming a digital-gamescom-alliance. 
The strongest forces in the German gaming media industry are providing digital coverage for Gamescom 2020.

Hamburg  18th of May 2020 –  Rocket Beans, Freaks 4U Gaming and INSTINCT3 are uniting their editorial and production capabilities to provide the widest digital coverage of gamescom 2020.

As a result of Covid-19, Gamescom is happening exclusively through digital channels this year, with the German gaming-industry association publishing their planned program today.

To support gamescom during the crisis, the digital gamescom alliance is producing a diverse streaming program from studios in Hamburg and Berlin. A variety of gaming and entertainment will take place to offer maximum entertainment for gamers and gamescom fans alike. Confirmed influencers who will be creating content are HandOfBloodRewinsideTrymacs, Maxim and the Rocket Beans TV collective.
Besides the gamescom coverage, the alliance will also deal with white-label-productions for publishers and other interested parties.

Hendrik Ruhe, CEO INSTINCT3: “We have initiated this project in order to bundle the industry’s strongest production and editorial resources in a joint solution for the German games industry. We are very proud that this collaboration was successful and we can assure that it will be a unique show for all gamers”.

Arno Heinisch, CEO Rocket Beans Entertainment: “gamescom is one of the most important events of the year for us. We’re happy that we can celebrate this strong alliance even under new and challenging conditions! Our expertise in terms of content and production will offer viewers a colorful program and an exciting presentation for the industry.”

Michael Haenisch, CEO Freaks 4U Gaming: “At gamescom in Cologne, we have been independently orchestrating a large number of stages and stands for years. This year, we will join forces to produce gaming and esports content through many channels, staging brands and products with some of the biggest German influencers. We are therefore very pleased to announce our digital gamescom 2020 in cooperation with Rocket Beans,  INSTINCT3 and other partners.

About & contact person:

With over 100 employees, Rocket Beans Entertainment GmbH produces moving images for its own platform and various clients. We are broadcasters, a content platform, creative forge, production company and a publisher at the same time. Specialties include live shows, events and interaction with our community.

Entertainment around gaming in all facets characterizes our content. For our team around the “MTV Game One” makers Daniel Budiman, Simon Krätschmer, Nils Bomhoff and Etienne Gardé, video games are our core competence and our first love. Topics such as film, quizzes, sports and cooking are also interpreted in Rocket Bean style. True to the motto: We don’t just produce video content. We play with it!

Press contact:

Lisa Handirk | Rocket Beans Entertainment GmbH |+49 40 52 47 39 165

INSTINCT3 is an influencer marketing agency with a focus on creative campaigns and influencer management. The team, which is made up of pioneers in the gaming and e-sports industry, sees it as its most important task, to create synergies between brands of advertisers and those of influencers via unusual concepts. 
The company also represents an exclusive range of influencers, which include HandOfBlood and AlexiBexi, Germany’s largest YouTubers in the Variety Gaming and Tech segments.

Press contact:

Johannes Gorzel | INSTINCT3 GmbH | +49 30 5564 1584

Freaks 4U Gaming GmbH is a 360 ° marketing and communication agency that specializes in the target group of competitive PC and console players. The company, founded in March 2011, employs more than 200 people at its headquarters in Berlin and its branches in Cologne, Ivry-sur-Seine (France), Taipei (Taiwan), Irvine (USA) and Niš (Serbia). In addition to the agency business, the company also operates its own web offerings around computer games and produces video and TV formats regularly.
Further information can be found at

Press contact:
Patrizia Izydorczyk | Freaks 4U Gaming GmbH | +49 30 330 96 66 495

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