Knabe Kola Pro Arena at gamescom 2025 – Over 20 Partners Gather in Hall 8’s New Hotspot for Esports and Community

Knabe Kola Pro Arena at gamescom 2025 – Over 20 Partners Gather in Hall 8’s New Hotspot for Esports and Community
Knabe Kola Pro Arena at gamescom 2025 – Over 20 Partners Gather in Hall 8’s New Hotspot for Esports and Community
posted by HolyMaster,
Spandau, Berlin, August 18, 2025 – Freaks 4U Gaming is launching the Knabe Kola Pro Arena at gamescom 2025, making a bold statement for esports as both a community hub and a stage for brand activations at Europe’s largest gaming event. Together with more than 20 renowned partners, the arena will create a unique experience where visitors can immerse themselves in live esports, meet athletes and creators, and discover innovative products from leading brands.

“Knabe Kola has only been around for a short time, so we’re excited for the community to be able to try our product live at gamescom,” says Johannes Gorzel, CEO of INSTINCT3. “This week, the Knabe Kola Pro Arena feels almost like our headquarters. Thanks to our partnership with Freaks 4U Gaming, we benefit not only from strong branding but also from valuable infrastructure that helps us manage our various activations at the trade fair. Anyone who visits the arena is essentially coming straight to the Kola source!”

PaysafeCard is also on site as an official partner, adding its own activations to the mix and delivering further highlights for visitors.

9 booths, one central hub in premium Hall 8



The Knabe Kola Pro Arena brings together some of the most renowned esports organizations and partner brands:

  • SK Gaming – The legendary Cologne-based team appears with partners such as REWE, Chiquita, Deutsche Telekom, SanDisk, and Amaran. In addition to hosting the Equal Esports Cup, fans can meet numerous creators and athletes.
  • Team Liquid – Making its debut at gamescom alongside partner Sui, with popular creators such as HasuObs, Qojqva, and Harmii.
  • EVNIA by Philips – Visitors can test the latest gaming monitors and explore the brand’s partnership with Team Vitality.
  • Schwarzkopf LIVE x got2b – Offering virtual try-on experiences, live hairstyling, and large-scale influencer activations.
  • Techniker Krankenkasse – As an established esports partner and title sponsor of the Prime League, TK is once again highlighting mental health and gaming.
  • GX Trust – Showcasing gaming gear ranging from chairs to headsets and monitors, with plenty of opportunities to play.
  • NongShim – Known as a Prime League partner, presenting an interactive booth concept.
  • Duplo – Returning with top influencers and cosplayers as part of the arena.
  • Subway – Rounding out the arena experience with its own booth, fresh products, and engaging activities.


Community-focused experience zones



The arena offers specially designed areas that invite visitors to get involved and try things out:


  • Knabe Kola Pro Arena Stage – Hosted by Masterplay, the stage features a diverse entertainment program. Supported by Techniker Krankenkasse, guests can sit back and enjoy the live action.
  • Knabe Kola Pro Arena Play Area – Hands-on gaming with titles such as Deadly Days: Roadtrip, League of Legends, and Teamfight Tactics. Partners XMG, beyerdynamic, Logitech, Secretlab, and Knabe deliver an authentic gaming atmosphere.
  • Backstage & VIP Areas – Exclusive spaces for partners, creators, and players. A highlight: the Chiquita VIP Area, located above the Pro Arena in Hall Nord, offering a unique retreat with direct views of the trade fair action.




Knabe Kola Pro Arena at gamescom 2025



With this new concept, Freaks 4U Gaming is taking esports, entertainment, and brand experience to the next level. Visitors can look forward to unique encounters, spectacular shows, and a true sense of community spirit.