posted by Maky,
A Strategic Alliance to Bridge Markets and Accelerate Growth in Southeast Asia Berlin, August 14th, 2025 – Freaks 4U Gaming has been officially appointed as global marketing agency for gamescom asia x Thailand Game Show. As part of this partnership, Freaks 4U Gaming will support the global exhibitor outreach and sales, while also serving as a preferred partner for booth building, as recommended by Koelnmesse Pte Ltd.
It is a significant move to strengthen Freaks 4U Gaming’s presence in Southeast Asia, one of the world's fastest-growing gaming and esports markets. The collaboration not only underlines the global agency’s commitment to international expansion but also highlights its role as a bridge between Western publishers, developers, brands, and Asian audiences.
“As someone who’s been part of gamescom’s journey from the start, bringing that spirit to Southeast Asia is something I’m incredibly proud of,” says Michael Haenisch, CEO of Freaks 4U Gaming. “This is one of the most exciting and important regions in global gaming today. Together with Koelnmesse, we’re creating a bridge between East and West that enables truly global, community-driven experiences - and we want to shape how publishers and brands connect with players here.”
Strong Local Roots & Longstanding Partnerships
As part of the NODWIN Group, Freaks 4U Gaming benefits from an extensive and reliable network across South and Southeast Asia. While Freaks brings expertise in global campaigns and activations, NODWIN contributes deep regional insight and long-standing operational strength. This partnership solidifies an already strong presence in the region, backed by years of regional and international experience. With deep market insight and on-the-ground capabilities, Freaks 4U Gaming is uniquely positioned to support Western brands, developers, and publishers in navigating cultural nuances, engaging local audiences, and entering new markets with authenticity and impact. As the one-stop solution for publishers and brands looking to engage players at gamescom asia x Thailand Game Show, Freaks 4U Gaming removes barriers to entry in this complex region and provides a clear, scalable path to reach, connect with, and grow passionate gaming communities.
This new role also builds on a long-standing and trusted relationship with Koelnmesse. Since the beginning of gamescom, Freaks has been an integral part of both the B2C and B2B segments, as an implementer, consultant, and creative force behind the scenes. The strength of this cooperation is also reflected in the joint realization of the PRO ARENA at gamescom 2025 in Cologne, which will be a dynamic new space for esports, community experiences, and international publisher and brand presence. This ongoing collaboration is a clear signal of mutual trust and shared vision between Freaks 4U Gaming and Koelnmesse.
“We are proud to extend our long-standing collaboration with Freaks 4U Gaming to the Southeast Asian region,” said Prakash Ramajillu, General Manager, Koelnmesse Pte Ltd. “Their global expertise combined with deep regional understanding makes them an ideal partner to support gamescom asia x Thailand Game Show. This partnership is a key step in strengthening our global outreach while delivering tailored, high-impact experiences for exhibitors and fans across one of the most dynamic gaming markets in the world.”
gamescom asia and Thailand Game Show Join Forces
After 4 successful editions in Singapore, gamescom asia moves to Bangkok, Thailand, joining forces with Thailand Game Show. This merger brings together two powerhouse events, creating the biggest B2B2C platform for the games industry in Southeast Asia and one of the biggest in the world. The event will feature an expansive business area, an industry gaming conference, and an exciting entertainment area uniting game industry professionals, publishers, and fans in one place. gamescom asia x Thailand Game Show will take place at Queen Sirikit National Convention Center, Bangkok, Thailand, from 16 to 19 October 2025 and is expected to attract 190 exhibitors and 190,000 fans and industry members.
In 2024, gamescom asia welcomed over 41,000 visitors, while Thailand Game Show attracted more than 184,000 attendees.
Being the marketing partner for gamescom asia and Thailand Game Show strengthens Freaks 4U Gaming’s position as a global partner for developers, publishers, and brands looking to expand into Southeast Asia and beyond by combining international reach with regional expertise to deliver authentic and impactful experiences across borders.
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About Freaks 4U Gaming
Freaks 4U Gaming is a global full-service agency specializing in gaming and esports. Headquartered in Berlin with regional offices across Europe, Asia, and North America, the company offers unparalleled industry insights and a multitude of scalable, results-driven solutions since 2011. From strategic consultancy to online and offline activations, Freaks 4U Gaming also delivers state-of-the-art broadcast and digital media productions as one of the most prominent esports content creators worldwide. Deeply rooted at the heart of the community, Freaks 4U Gaming has built some of the most successful communities through its proprietary platforms and licensed esports leagues. Freaks 4U Gaming is part of NODWIN Gaming, a global company of new age youth, gaming, esports, and entertainment.
About gamescom asia x Thailand Game Show
gamescom asia x Thailand Game Show is the merger of the two powerhouse events: gamescom asia and Thailand Game Show. It is a showcase for newly launched games, the premier platform for Asian game developers to explore partnerships globally, and a hub for international publishers who are looking for the next big thing in games. With the business area, the entertainment area,
and the industry conference, the event covers the entire diversity of the games culture. gamescom asia x Thailand Game Show is organised by Koelnmesse Pte Ltd, Show No Limit and Online Station and is supported by game - the German Games Industry Association.