posted by Maky,
Over 2,500 m² of Gaming Diversity
Spanning more than 2,500 m², the Pro Arena is the ultimate gathering place for those who not only want to experience gaming but help shape it. Attendees can look forward to top esports teams, renowned exhibitors, and leading brands with exclusive activations. A large stage will host thrilling matches and live shows, while publishers showcase their latest games at custom-designed play stations. The concept is rounded off by dedicated business and VIP areas, creating space for networking and partnership opportunities.
“The esports and gaming industries are brimming with energy and innovation, yet constantly evolving. That’s why we continuously develop new formats for our partners and clients,” says Michael Haenisch, CEO of Freaks 4U Gaming. “With the Pro Arena, we’re making a bold statement together with gamescom – creating a platform that merges top-tier esports with vibrant community experiences.”
Tim Endres, Director of gamescom, also welcomes the new partnership:
“With Freaks 4U Gaming, we have a strong and experienced partner at our side. The Pro Arena is a major new addition to the gamescom offering - for the esports scene and for our visitors. As the world’s leading gaming event, we rely on creative concepts that make an impact both nationally and internationally.”
SK Gaming Confirmed as First Main Partner
SK Gaming, one of Germany’s most prestigious esports teams, has been confirmed as the first main partner of the Pro Arena. The Cologne-based organization will be onsite with a 700 m² entertainment area. It will host the finals of the Equal eSports Cup in League of Legends and present the Magenta eTrophy in Fortnite.
“gamescom has been a fixture on our calendar for many years. The Pro Arena now gives us the opportunity to showcase our teams, creators, and partners more prominently than ever before. We’re excited to take this next step together,” says Alexander T. Müller, CEO of SK Gaming.
With the Pro Arena, gamescom 2025 gains another highlight – an innovative experience world for everyone who loves esports and gaming.
About gamescom
gamescom is the world’s largest event for computer and video games, encompassing the entire gaming industry. gamescom 2025 takes place from August 20 to 24, with the Opening Night Live on August 19, 2025. It is organized by Koelnmesse and the game – the German Games Industry Association.
About SK Gaming
For everyone who loves gaming, SK Gaming offers an inspiring approach and a clear vision: Anyone can achieve anything. Founded in 1997 as “Schroet Kommando,” SK Gaming is one of the pioneers of esports and has shaped the industry with numerous innovations. The organization’s legacy includes legendary teams and players such as the iconic Swedish Counter-Strike team, Quake superstar rapha, the FIFA twins, its celebrated Warcraft III division, Brazilian Global Offensive heroes, and Clash Royale GOAT Morten.
With over 75 international titles, SK Gaming embodies values like passion, perseverance, teamwork, and hard work – always paired with joy, friendship, and the commitment to mutual support. Ambition, a drive for excellence, and a will to evolve are at the core of SK Gaming.