Esports and Gaming Marketing Agency Freaks 4U Gaming and ProGaming Italia, esports and event management agency, join forces to expand their European footprint, strengthening service offerings across PC, console and mobile gaming.

June 24, 2021 – Freaks 4U Gaming, a 360-degree marketing agency specializing in gaming and esports, today announces a new joint venture with ProGaming Italia, the leading esports and gaming event organizer in Italy and Switzerland. As partner of Riot Games on the majority of VALORANT activities in Italy, ProGaming Italia is also a long-standing licensee of ESL and trusted partner of many other international esports organizations in realizing some of the biggest global tournaments.

Freaks 4U Gaming has been in gaming and esports for nearly two decades, together with stakeholders and the community helping to grow and shape the ecosystem we all love,said Michael Haenisch, CEO of Freaks 4U Gaming. “As Freaks continues to expand globally and regionally, we are very proud to welcome ProGaming Italia to the Freaks family given their capabilities and accomplishments. We are making a major stride in solidifying our presence in the Pan-European region, with collective resources, expertise and experiences that are complementary to our strengths across PC, console and mobile gaming.”

Daniel Schmidhofer, CEO of ProGaming Italia, commented: “ProGaming Italia was born out of passion for gaming with the mission of supporting esports evolution. We have broken countless records and celebrated many milestones since 2003, joining forces with Freaks 4U Gaming is not only a momentous occasion but also a natural progression for us, as both companies share the same vision of endless possibilities in the ever-changing landscape of esports and gaming. We are excited to be part of the incredible Freaks team and look forward to continuing this journey as one for our beloved esports!”

Freaks 4U Gaming and ProGaming Italia first entered into a strategic partnership in March 2021 to develop Agent’s Range Italia, the dedicated, community-centric platform of news, exclusive contents and all things VALORANT for the Italian players and fans.

Haenisch added: “Being pioneers in our respective regions, Freaks 4U Gaming and ProGaming Italia are committed to delivering unparalleled services and serving the gaming community at large since the very beginning. As ‘think globally, act locally’ is the key for us to provide the best solutions to our clients and the most engaging, authentic experiences to players and fans, we look forward to expanding this strategic alliance with those rooted in the same values around the world.”

Freaks 4U Gaming GmbH has acquired all shares of ProGaming Italia held by majority shareholder Game.Fin, the holding company owned by Schmidhofer. Additionally, Game.Fin has acquired shares of Freaks 4U Gaming GmbH and is now a minority shareholder. Schmidhofer will continue to lead ProGaming Italia as CEO, while also assuming a vice president position as part of the Freaks 4U Gaming leadership team.

More info about the ProGaming Italia can be found on their website and social media channels:


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