RIOT GAMES, FREAKS 4U GAMING AND SPORTFIVE PARTNER UP TO PRODUCE AND COMMERCIALIZE THE 2021 VALORANT CHAMPIONS TOUR IN EUROPE, CIS COUNTRIES AND TURKEY
Riot Games and Freaks 4U Gaming have agreed to a partnership for the tournament organization and broadcasting of the 2021 VALORANT Champions Tour. SPORTFIVE complements the partnership as a comprehensive marketing partner for the Challengers, Challenger Finals and Last Chance Qualifiers in Europe, CIS countries and Turkey.
HAMBURG / BERLIN, February 16, 2021 – Esports publisher Riot Games, Freaks 4U Gaming, one of the leading esports content creators worldwide, and global sports business agency SPORTFIVE have joined forces to establish and commercialize the first edition of the VALORANT Champions Tour in Europe, the Commonwealth of Independent States (CIS), and Turkey.
Last November, Riot Games announced the 2021 VALORANT Champions Tour as a global competitive gaming ecosystem with the goal of making VALORANT the next big cross-generational esports title.
For broadcasting and tournament organization in Europe, CIS countries, and Turkey, Riot Games has secured the full expertise of Freaks 4U Gaming, building upon their existing League of Legends collaboration in the German speaking markets. As well as producing the main broadcasts in each territory, Freaks 4U Gaming will also localize the broadcasts in German (via Agent’s Range, www.agentsrange.gg) and French (via 1PV, www.1pv.fr).
To ensure the best possible coverage on the marketing side, SPORTFIVE complements the strategic collaboration to acquire potent partners for the 2021 VALORANT Challengers, Challenger Finals and Last Chance Qualifiers in Europe, CIS countries and Turkey together with Freaks 4U Gaming as a co-commercialization partner.
Daniel Ringland, Head of VALORANT Esports for Europe and MENA at Riot Games, said: “We couldn’t be more excited to launch our partnership with Freaks 4U Gaming and SPORTFIVE to bring the future of VALORANT esports to Europe, Turkey, and the CIS. Both companies bring a wealth of experience, expertise, and enthusiasm to the table and I’m confident that together we will build something fans love.”
Michael Haenisch, CEO at Freaks 4U Gaming, said: ”We are thrilled to expand our partnership with Riot Games and to closely collaborate on the creation of the VALORANT esports eco-system by producing and broadcasting the 2021 VALORANT Champions Tour in Europe, CIS and Turkey. Together with Riot Games and SportFive, we aim to build a sustainable foundation for VALORANT esports by establishing meaningful brand partnerships leading to a great player and viewer experience.”
Thomas Ottl, Executive Director Global Esports at SPORTFIVE, added: “Being responsible for the marketing mandate for one of the hottest esports titles of the upcoming years is a tremendous pleasure for us. With our expertise and our global sales force, we’re excited to open up a unique opportunity for brands to become a top-tier partner. Furthermore, to enlarge our portfolio within our partnership with Freaks 4U Gaming and Riot Games makes us excited and is a great next step in our relationship.”
Earlier this month, the VALORANT Champions Tour kicked off in Europe with the first of three Challenger tournaments in Stage 01, followed by the first of three Challenger tournaments in the CIS and Turkey last week. During the Challengers, participating teams play for a total prize pool of EUR 177,500 and the qualification for the first 2021 VALORANT Masters event in March, where additional USD 300,000 prize money will be at stake.
The three Regional Challengers and the Masters will be played entirely online with top matches streamed on the respective Twitch and YouTube streams.
For more information on the VALORANT Champions Tour 2021 and to register players, visit the official website at www.vct.gg.
ABOUT RIOT GAMES
Riot Games was founded in 2006 to develop, publish, and support the most player-focused games in the world. In 2009, Riot released its debut title, League of Legends, to worldwide acclaim. League has gone on to be the most-played PC game in the world and a key driver of the explosive growth of esports.
As League enters its second decade, Riot continues to evolve the game while delivering new experiences to players with games including Legends of Runeterra, VALORANT, League of Legends: Wild Rift, and multiple work-in-progress titles; bringing its popular Teamfight Tactics game mode to mobile platforms; and exploring the world of Runeterra through multimedia projects across TV, music, comic books, and more.
The annual League of Legends World Championship features qualified esports teams from 13 international leagues. Worlds is the most widely viewed and followed esport tournament, and it is among the largest and most popular gaming and sporting events in the world.
Founded by Brandon Beck and Marc Merrill, Riot is headquartered in Los Angeles, California, and has 2,500+ Rioters in 20+ offices worldwide. Riot has been featured on numerous lists including Fortune’s “100 Best Companies to Work For,” “25 Best Companies to Work in Technology,” “100 Best Workplaces for Millennials,” and “50 Best Workplaces for Flexibility.”
ABOUT FREAKS 4U GAMING
Freaks 4U Gaming GmbH is a 360° marketing and communication agency specializing in the target group of competitive gamers. The company, founded in March 2011, employs more than 200 people at its headquarters in Berlin and in its branches in Cologne (Germany), Ivry-sur-Seine (France), Taipei (Taiwan) and Niš (Serbia). In addition to its agency business, the company is a serial creator of some of the most successful national esports communities and one of the largest esports content creators worldwide. www.freaks4u.com
SPORTFIVE utilizes the unique emotional power of sports to create and enable pioneering partnerships in sports. By delivering responsible commercialization, full-service-solutions and long-term value for all stakeholders in sports, SPORTFIVE strategically and creatively connects brands, rights-holders, media platforms and fans by leveraging a global network paired with decades of experience and innovative spirit. As market leader and with customer centricity and vast data intelligence at its core, SPORTFIVE often leads the sports business into the future through its innovative digital solutions and thereby always aims to be the most progressive and respected partner in sports. SPORTFIVE operates as an international sports business and marketing agency with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in football, golf, esports, motorsport, handball, tennis, American football and many more. For more information please visit SPORTFIVE’s website, the Content Hub or the Social Channels.