Brief
Samsung tasked us with launching a pan-European esports competition to raise awareness for their Odyssey product line in the gaming scene. The goal was to create regional relevance through local talent while maintaining a unified, premium brand identity across markets.
Challenge
Execute a fully integrated tournament series that combined live and digital elements, worked across multiple European regions, and introduced Samsung’s gaming monitors to a hardcore esports audience—without overwhelming casual players or complicating participation.
What we did & Results
Freaks 4U Gaming developed and executed the Samsung Odyssey League as a turnkey solution—from platform to play-offs.
Services Provided:
Platform Development
- Designed and developed the official tournament website
- Implemented player registration, rules, match tracking, and regional segmentation
Tournament Operations & League Management
- Built and managed the tournament infrastructure and formats
- Provided league ops support across qualifiers, playoffs, and finals
- Ensured integrity, fairness, and communication with players
Content Creation & Video Production
- Produced high-quality promotional videos for social & media usage
- Developed brand-integrated visual identity and motion assets
Logo & Visual Direction
- Developed the logo for the tournament
- Created the look and feel of website and social assets
- Created a visual guide
Livestream Production
- Delivered live finals with full broadcast production
- Managed camera switching, overlays, transitions, and hosting
Social Media & Community Management
- Handled all social media content creation and publishing
- Maintained audience engagement and updates during all campaign phases
- Used local influencers per region to add community reach
Results:
- Delivered a scalable, brand-safe European esports platform
- Strengthened Samsung's position within the gaming and esports community
- Thousands of players participated across Europe, reaching fans in multiple languages
- Unified storytelling and campaign visual style under the Odyssey League brand
Trailer: Click here