Brief
AGON by AOC partnered with us to take full ownership of their social media presence - not only as their content and community partner, but also as their global lead agency. Our mission: build a thriving fanbase and brand personality that connects authentically with gamers across markets, platforms, and cultures.
Challenge
The brand needed to evolve from being seen as a hardware manufacturer into a community-driven voice in gaming and esports. We were tasked with scaling their presence organically across languages and regions, ensuring local relevance while maintaining global consistency - all without heavily relying on paid media.
What we did & Results
Over nearly a decade, we built and scaled AGON by AOC’s social channels into one of the largest and most engaged brand communities in gaming, turning them into a brand known globally.
Services Provided:
Multi-Region Social Media Management
- Managed and localized content across 9 languages: English (global), German, French, Spanish, Polish, Turkish, Italian, and more
- Built platform strategies for each region, tailored to language, audience behavior, and market trends
- Served as global lead agency coordinating all other regional stakeholders and markets, maintaining brand consistency and strategic approach
Content Creation & Editorial Planning
- Created platform-native content for Instagram, Facebook, TikTok, and X
- Executed a mix of meme culture, product storytelling, creator/partner activations, giveaways, and esports moments
- Maintained a consistent brand voice while adapting to platform and regional nuance
Community & Partnership Activation
- Engaged fans daily through community management and fanservice
- Leveraged brand partnerships with G2 Esports, Red Bull, Natus Vincere, Team Liquid, multiple events and influencers to drive engagement
- Integrated sponsored teams and events into content without feeling commercial
Growth Strategy
- Focused on organic growth through content relevance and community interaction
- Used minimal paid media for targeted boosts only - never as the foundation
- Prioritized sustainable, authentic growth over vanity metrics
Results:
- Grew the AGON by AOC fanbase from 9.5K to over 2.4 million followers across social platforms
- Built a global community presence in gaming without relying on ad spend
- Established AGON by AOC as a loved, relatable brand across gaming generations
- Managed a fully localized content operation across Europe and globally for nearly 10 years