Brief
gamescom, Europe’s largest gaming event, entrusted us with managing their social media presence to build a stronger digital community and ensure continuous excitement before, during, and after the event. The goal was to create an always-on presence that speaks to gamers authentically across platforms.
Challenge
Handling gamescom’s voice on multiple fast-paced platforms - including X, Instagram, TikTok, and Facebook, meant delivering consistent content, managing high volumes of interactions, and maintaining brand relevance in real time during the show. At the same time, partner content needed to be strategically integrated without losing authenticity.
What we did & Results
As the long-term social media lead for gamescom, Freaks 4U Gaming took over full content planning, community management, and live event support across platforms.
Services Provided:
Content Creation & Strategy
- Planned and produced platform-optimized content for X, Instagram, TikTok, LinkedIn and Facebook
- Developed meme formats, teaser trailers, photo carousels, and partner promotions
- Told the event story visually across pre-show hype, show week, and post-event wrap-up
Community Management & Live Coverage
- Managed real-time interaction and moderation during the event
- Responded with dynamic community engagement across X and Instagram
- Handled content capture and live reaction posts during on-site happenings
Partner Content Integration
- Seamlessly embedded branded partner content into the editorial strategy
- Collaborated with sponsors and publishers to maximize organic visibility
Results:
- 110% increase in impressions across platforms during first year
- gamescom ranked in the top 5 most talked-about gaming events on X
- Built a vibrant, active follower base across all key social channels