Brief
AOC set out to revamp its gaming sub-brand to better connect with global gaming audiences. The goal was to transition from “AOC Gaming” to the more premium and distinctive “AGON by AOC,” all without losing brand recognition. This also required preparing for the launch of new products and ensuring consistency across international markets.
Challenge
The key challenge was to develop a global brand identity and messaging framework that was:
- Consistent across all markets
- Adaptable to local needs
- Compelling enough to reintroduce the brand while maintaining the equity of the existing AOC name
And all of this had to work across campaigns, partners, and influencer activations in both digital and physical spaces.
What we did & Results
We developed a global brand strategy for AGON by AOC that positioned the brand as bold, premium, and future-facing, while giving local markets the flexibility to activate in meaningful ways.
Services Provided:
Brand Strategy & Messaging Framework
- Defined the “AGON by AOC” brand architecture, tone of voice, and visual narrative
- Created slogans and storytelling formats tailored to different audience segments and products
Product Positioning & Launch Strategy
- Planned and orchestrated the communication rollout of seven new products
- Positioned each product with its own audience-first messaging pillars
Global-to-Local Playbook Creation
- Produced best-practice campaign blueprints and content examples for local entities
- Enabled consistent but locally adaptable activation around the world
Influencer & Partner Integration
Activated campaigns through G2 Esports and Red Bull partnerships to maximize brand visibility and reach.
Results:
- 1,400+ content pieces launched globally within the first 3 weeks
- Successful repositioning of “AOC Gaming” to “AGON by AOC”
- Built a strong foundation for global campaigns and future product launches