Intel’s Grand Festival of Gaming was a studio production with a gamified second-screen map. Viewers explored Intel’s world in real-time while watching the livestream - leading to 8,136 tracked interactions and an average of 2.32 minutes spent per user on the map.
The Brief
Intel wanted to create an innovative broadcast event that would unite all of their gaming festival initiatives under one digital roof. The goal was to build a hybrid format that felt like a real-time adventure, combining a high-quality studio livestream with an interactive second-screen platform that extended the experience for viewers at home.
The Challenge
The main challenge was crafting a live-streamed experience that could:
- Feel dynamic and varied despite being virtual
- Drive real-time interaction and audience retention
- Seamlessly integrate Intel’s wide range of offerings and partners - from tech activations to gaming content - in a way that felt cohesive and fun
- And still reflect the energy of an in-person festival
What we did & Results
Freaks 4U Gaming delivered a hybrid livestream experience for Intel that merged a broadcast-quality studio show with real-time digital interaction. Viewers could explore an interactive map while watching the stream, creating a second-screen journey that tied Intel’s entire gaming ecosystem together.
Services Provided:
Studio Livestream Production
Produced a multi-hour broadcast featuring influencers, gameplay segments, and Intel product integrations — all hosted from a fully branded studio environment.
Interactive Digital Platform Development
- Built a gamified second-screen map that mirrored the show and unlocked achievements, avatar customization, and exclusive content
- Used the map to guide users through the full ecosystem of Intel experiences
- Encouraged deeper interaction and longer retention through team-based elements and digital rewards
Influencer Integration
Pre-recorded and live influencer segments guided viewers through the experience and added community energy.
Results:
- 2.32 minutes average time spent per user on the digital platform
- 8,136 tracked interactions across Intel-related activities
- Successfully blended live entertainment and interactive tech into a hybrid festival experience