What we did & Results
To launch their League of Legends monitor collaboration, AGON by AOC tasked us with creating a social-first campaign that would spark attention and engagement across the gaming community. We brought together their sponsored teams, brand partners, and our creative firepower to deliver a 360° campaign built around storytelling, content, and community.
Services Provided
Strategic Consulting & Partnership Development
- Initiated and supported the negotiation with Riot Games to enable and secure the official League of Legends brand collaboration for the campaign.
- Consulted on product design and features.
Storytelling & Campaign Strategy
- Came up with storytelling for product launch
- Developed a cross-platform activation strategy built around a captivating narrative and timed hero content phases.
Content Creation
- Produced high-impact visuals, short-form content, and animated video assets
- Crafted storyline-driven posts combining lore, product features, and League of Legends themes
- Included educational posts and interactive content formats
Influencer & Partner Integration
- Planned how to integrate sponsored teams and partners
- Activated Red Bull and G2 Esports as campaign partners and coordinated campaign
- Included sponsored team appearances and social content tie-ins
Social Media Management & Promotion
- Planned and published all content across channels within a one-month period, including paid amplification.
- Planned and executed advertising campaign on social media
Results in first month:
- 16.2 million impressions
- 243K engagements
- 3.2 million video views