We acted as the global lead agency for LG UltraGear at gamescom, creating the full booth concept and coordinating multiple partners to bring it to life, from creator programming to experience design. The result: 800K reach and a standout presence.
The Brief
LG UltraGear was seeking a lead agency to conceptualize and orchestrate a show-stopping booth for their global presence at gamescom. The goal: deliver a gaming experience that felt authentic, immersive, and creatively aligned with LG’s position in gaming - all within a 120sqm footprint.
The Challenge
Rather than simply building a booth, our challenge was to act as the global lead agency, developing a cohesive creative concept and coordinating with multiple partner agencies to successfully execute it on-site - ensuring consistency across all activations and touchpoints.
What we did & Results
Freaks 4U Gaming acted as the global lead agency for LG UltraGear’s presence at gamescom. We developed the creative booth concept, designed the visitor journey and activations, and coordinated multiple external agencies to bring the vision to life.
Services Provided:
Booth Concept & Experience Design
Developed a creative and authentic booth concept tailored to LG’s gaming brand, including audience flow, themed zones, and activation logic.
Lead Agency Role
Served as the central coordination hub for LG UltraGear globally, aligning and managing multiple partner agencies for booth construction, production, and activation delivery.
Activation Planning
- 5v5 League of Legends setup
- 8 Fortnite Gaming-Stations (5 PC, 3 console)
- Stage-Area
- Reaction Game – Arcade Machine
- Giveaway – Arcade Machine
- 2 Racing Simulators
Influencer Management
Brought in and managed top creators like Papaplatte, Reez, Autophil, and LittleMissBlueberry to amplify reach and generate content from the booth.
Results:
- ~100K likes on influencer posts
- ~800K total reach across all platforms
- Created a memorable brand presence that anchored LG UltraGear sustainably in the gaming community’s awareness