We placed Nissin Cup Noodles in Fortnite with a custom Japanese-inspired map, in-game challenges, and influencer livestreams. Players spent an average of 24 minutes inside our Fortnite map turning gameplay into high-value, sustained brand exposure. The campaign hit 700K+ reach on TikTok and 8.7K active players in just one month.
The Brief
Nissin wanted to increase product awareness among Gen Z audiences and gamers by creating a culturally relevant and interactive brand presence in the Fortnite universe. The aim was to blend entertainment and advertising in a way that felt native to the gaming community.
The Challenge
The challenge was to organically integrate the Nissin brand into Fortnite in a way that was fun, engaging, and didn’t feel like an ad while also generating measurable awareness, social media reach, and in-game activity.
What we did & Results
Freaks 4U Gaming led the full activation from concept to execution, crafting a branded game world that delivered results beyond expectations.
Services Provided:
Concept Development & Game Integration
- Designed a custom Fortnite Creative Map featuring a Japanese metropolis and Nissin-themed elements
- Included mini-games and game modes highlighting Nissin Cup Noodles
- Used a game mode that lasts 3 minutes, highlighting the fact that the Cup Noodles take 3 minutes to prepare
In-Game Contest Mechanic
- Players submitted high scores via Discord
- Monthly top 10 received Cup Noodles prizes
Content Production
Created animated trailers and short-form explainer videos.
Influencer Activation
- Researching fitting influencers and running communication during campaign
- Partnered with influencers in Germany and France for livestreams and social buzz
Social Media Distribution
- Strategic promotion across TikTok and other platforms
- Placement of ads to promote campaign
The results:
- 700K+ reach on TikTok
- 8,700 active users in one month
- Most importantly: 24 minutes of average playtime per user - Representing deep, uninterrupted brand exposure. A rare achievement in digital marketing, especially with Gen Z audiences
