The Brief
Supercell wanted to celebrate its Clash Royale community with a tournament format that put fans and creators side by side. The idea was to unite players behind their favorite content creators and deliver a high-energy, high-quality live finale in a truly memorable environment.
The Challenge
The challenge was to take a community-focused campaign and scale it into a professional, creator-driven tournament - while keeping it fun, relatable, and visually tied to the Clash Royale universe. The execution required a flexible tournament structure, talent coordination, and a production setup that would shine on stream and on-site.
What we did & Results
Freaks 4U Gaming took full charge of the creative planning and execution, from tournament infrastructure to the final show production.
What we did
Concept Development & Tournament Design
Created a multi-phase tournament format built around community and creator engagement.
Community Activation & Player Engagement
Brought thousands of players into the campaign to support their favorite teams.
Creator Collaboration & Coordination
Managed influencer selection, communication, and team involvement.
Set Design & On-Site Event Production
Built a custom Clash-themed set for the final showdown events.
Full Broadcast Production
Multi-camera setup, stream direction, tech support, and live switching.
Show Direction & Run of Show
Scripted flows, segment timing, and moment creation to enhance narrative.
The results:
- Two live events with real audience and creator matchups
- Deep fan involvement and brand loyalty through creator-led teams
- A production that balanced pro-level polish with community-first energy
