The Brief
To generate excitement and visibility for Vampire: The Masquerade - Bloodhunt at TwitchCon Amsterdam, Sharkmob wanted a standout booth that would reflect the game’s lore and aesthetics while driving organic buzz, foot traffic, and social media engagement.
The Challenge
The objective was not only to build a visually striking booth inspired by the game’s in-world design (Elysium), but also to create a multi-sensory brand experience that would capture attention in a packed expo hall - and extend beyond the venue to reach the streets of Amsterdam and online communities.
What we did & results
Freaks 4U Gaming took on full ownership of the concept, design, production, and amplification of the experience.
Services Provided:
Creative Concept & Booth Design
Inspired by the game’s Elysium environment for visual coherence and immersion.
Booth Production & Build-Up
Custom construction and atmospheric design tailored to the TwitchCon venue.
Experience Programming
- Social-media-ready photo wall
- A bar serving thousands of drinks and snacks
- Streamer hub and partner areas
- Special giveaways, including a custom PS5
On-Site Event Management
Staffing, scheduling, crowd management
Amplification through City Branding
Branded a full-size tram in Amsterdam as external advertising
Influencer & Livestream Integration
Online activation via #BloodhuntSummer hashtag and live streams
The Results:
- Long queues and constant booth traffic validated the concept
- High organic reach and social media engagement
- Increased brand visibility across both TwitchCon and the city of Amsterdam
