The Brief
To celebrate the highly anticipated release of Vampire: The Masquerade – Bloodhunt, Sharkmob wanted to launch a high-impact charity stream that would bring together top-tier streamers, generate widespread visibility, and raise significant funds for a good cause.
The Challenge
The goal was to create a dark, immersive broadcast experience that matched the game’s gothic tone while managing a large-scale production with 21 international streamers. On top of that, the event needed to attract a massive audience and deliver on the charity fundraising objective - all in a single evening.
What we did & results
Freaks 4U Gaming took full ownership of the creative vision and execution - from influencer coordination to live production and set design.
- We built a custom-themed set aligned with the game’s aesthetic.
- Brought in 5 professional hosts and casters to guide the action.
- Coordinated 21 top streamers from around the world.
- Ran a 5-hour live broadcast, combining gameplay, show elements, and storytelling.
The results:
80,000 peak concurrent viewers (CCV)
$142,000+ raised for Save the Children
Influencers included Shroud, AverageJonas, Sacriel, Dhalucard, and more.